Official TikTok Shop Partner

TikTok Shop Management
for Southeast Asia

Store setup, TikTok Ads, affiliate recruitment, and professional live selling — we turn TikTok traffic into real revenue.

Get a Free TikTok Shop Consultation
TikTok Shop in Southeast Asia
325M+Monthly active users in SEA
#1Social commerce platform in SEA
Higher conversion from live selling
SG · MY · VN · THMarkets Atsell manages
Why TikTok Shop

The fastest-growing commerce platform in SEA

325M+
Monthly active users in SEA
TikTok reaches more than half the internet users in Southeast Asia every month.
#1
Social commerce platform in SEA
TikTok Shop surpassed Instagram and Facebook Shop as the leading social commerce destination.
Higher conversion from live selling
Live commerce on TikTok converts at 3× the rate of traditional product pages when done right.
What We Manage

Full-service TikTok Shop management

TikTok Shop Store Setup

Full storefront setup: brand profile, product catalogue upload, pricing, shipping configuration, and seller account optimisation.

Product Listing Optimisation

TikTok-native product titles, SEO tags, rich media (images and video), and category configuration to rank in TikTok Shop search.

TikTok Ads for Commerce

Managed Video Shopping Ads, LIVE Shopping Ads, and Product Shopping Ads. We handle creative strategy, targeting, and budget optimisation.

Live Selling

Professional hosts run scheduled live streams — product showcase, Q&A, flash deals, and countdown offers — to drive real-time impulse purchases.

Affiliate & Creator Outreach

We identify and recruit relevant TikTok creators to promote your products through the TikTok Shop affiliate program, driving organic reach and sales.

Campaign Participation

Full participation in TikTok Shop mega-sales: 9.9, 10.10, 11.11, 12.12, and brand-specific campaigns. We plan deals, vouchers, and live schedules.

Process

Live on TikTok Shop in 30 days

From first call to live store with running ads and an active affiliate roster — most brands are selling within three to four weeks.

01

Onboarding & Strategy

We audit your brand, products, and TikTok presence. You get a launch strategy covering store setup, ad direction, affiliate targets, and a live selling schedule.

02

Setup & First Live

We set up your TikTok Shop, upload the full product catalogue, launch TikTok Ads, recruit initial affiliates, and run your first live session — within 2–3 weeks.

03

Scale & Report

Ongoing management of ads, affiliates, and live sessions — with monthly reports on revenue, ad ROAS, affiliate GMV, and live performance.

Markets

TikTok Shop management across Southeast Asia

Local operators in each market with TikTok platform knowledge, creator networks, and regional consumer insights.

Singapore
Malaysia
Vietnam
Thailand
FAQ

Questions about TikTok Shop management

What is TikTok Shop and how does it work for brands?

TikTok Shop is TikTok's integrated commerce platform. Brands list products and sell directly within the TikTok app — through short videos, live streams, and a dedicated shop tab. Buyers purchase without leaving TikTok. Atsell manages the full operation: store setup, ads, affiliates, and live sessions.

Do I need an existing TikTok following to sell on TikTok Shop?

No. TikTok Shop sales are driven primarily by paid TikTok Ads and affiliate creator content — not your account's organic following. Atsell runs ad campaigns and recruits creators to drive traffic to your products from day one, regardless of your current follower count.

How does TikTok Shop affiliate marketing work?

The TikTok Shop affiliate programme lets creators earn commission for sales they drive by featuring your products in their videos. Atsell identifies and recruits relevant creators in your category, manages commission structures, and tracks affiliate performance and GMV.

What markets does TikTok Shop operate in across SEA?

TikTok Shop is live in Singapore, Malaysia, Vietnam, Thailand, Indonesia, and the Philippines. Atsell currently manages TikTok Shop stores across Singapore, Malaysia, Vietnam, and Thailand.

What TikTok ad formats are available for commerce?

TikTok offers Video Shopping Ads (shoppable videos in the feed), LIVE Shopping Ads (ads promoting your live sessions), and Product Shopping Ads (catalogue-based ads). Atsell manages all three and recommends the right mix based on your product and budget.

How quickly can my brand start selling on TikTok Shop?

Most brands are live within two to three weeks of onboarding with Atsell — including TikTok Shop account setup, full product catalogue upload, initial affiliate recruitment, first live session, and running ad campaigns.

Ready to sell on TikTok Shop?

Book a free consultation. We'll assess your brand's TikTok Shop opportunity and put together a launch or growth plan.

Book a Free Consultation

Also managing Lazada and Shopee.