These are fundamentally different products. Anchanto gives you software. Atsell gives you a team. Here's how to decide which model your brand actually needs.
Anchanto is a software platform — your team still needs to run ecommerce using it. Atsell is a managed service — your team doesn't need to touch the platforms at all. If you have an internal ecommerce team and want better tooling, Anchanto makes sense. If you want to outsource the whole operation, Atsell is the right call.
Atsell's team operates your Shopee, Lazada, and TikTok Shop stores end-to-end. They handle listings, ads, customer service, live selling, and campaign strategy. You review reports and approve major decisions. That's it.
Anchanto provides OMS (order management) and WMS (warehouse management) software. It centralises your marketplace orders and inventory. Your team still needs to run operations — they just do it through Anchanto's interface instead of managing platforms separately.
| Capability | Atsell | Anchanto |
|---|---|---|
| Marketplace listing management | ✓ | ✗ |
| Marketplace ads management | ✓ | ✗ |
| Customer service handling | ✓ | ✗ |
| Live selling (in-house hosts) | ✓ | ✗ |
| Campaign & voucher strategy | ✓ | ✗ |
| Order management (OMS) | ✓ | ✓ |
| Inventory sync across channels | ✓ | ✓ |
| Warehouse management (WMS) | ~ | ✓ |
| Requires in-house ecommerce team | ✗ | ✓ |
| Official Shopee/Lazada/TikTok partner | ✓ | ✗ |
| Covers SG, MY, VN, TH, PH | ✓ | ✓ |
✓ Included ~ Partial / varies ✗ Not included
Anchanto's SaaS fee covers the software — but someone still has to run ecommerce. That means hiring: an ecommerce manager, a listing specialist, a customer service agent, and potentially a marketing executive. In Singapore, that team costs at least SGD 15,000–20,000 per month in salaries alone, before benefits, training, or turnover. The software is just the start.
Atsell's fee covers the full team: account management, listing optimisation, ads management, customer service (6 days/week), live selling hosts, and monthly reporting. You're not paying separately for people, tools, and coordination overhead. For most brands, this is significantly cheaper than building capability in-house — and it comes with 156% average revenue growth built in.
"Ecommerce talent is scarce. A solid team would cost at least USD 10,000/mth. Atsell are true professionals and have supported me tremendously in scaling up my online business."
Talk to us about what you need. We'll give you an honest read on whether a managed service makes sense over building in-house.
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