Official Platform Partner
ROI-driven advertising across Shopee Ads, Lazada Sponsored Solutions, and TikTok Shop Ads. Managed by Atsell's certified team — official partner of all three platforms.
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Shopee, Lazada & TikTok Shop
4× avg ROAS
Across managed campaigns
Official partner
All three marketplaces
100+ brands
Managed across SEA
Platform-specific ad strategies, not generic campaigns. Each marketplace has its own auction mechanics, audience signals, and creative requirements.
We audit your current ad account (or set one up from scratch), identify your best-performing SKUs, and build a keyword map around high-intent search terms in your category.
We build separate campaigns by objective (search visibility, conversion, remarketing), set bidding strategy, and launch with a test-and-learn budget allocation.
Every week: review search term reports, pause low-ROAS keywords, increase bids on winners, adjust budgets by daypart and day-of-week, and A/B test ad copy and creative.
We build separate campaign layers for Shopee/Lazada mega sales (11.11, 12.12, Birthday Sales) — increasing budgets and bids 7–10 days before campaign day, then reviewing post-campaign performance.
You receive a full monthly report covering spend, ROAS, impressions, click-through rate, conversion rate, and revenue contribution — broken down by platform, campaign, and SKU.
Atsell manages ecommerce operations across Southeast Asia and beyond.
Marketplace advertising refers to paid promotion within Shopee, Lazada, and TikTok Shop — including Shopee Search Ads and Discovery Ads, Lazada Sponsored Products, and TikTok Video Shopping Ads, LIVE Shopping Ads, and Product Shopping Ads. Unlike Google or Meta ads, marketplace ads drive buyers directly to your product listings within the platform they are already shopping on.
There is no universal answer — the right budget depends on your category, average order value, and margin. As a starting point, most categories support a ROAS of 4–8× on Shopee and Lazada with well-structured campaigns. Atsell recommends starting with a budget of SGD $500–2,000/month per platform, testing for 4 weeks, and scaling based on confirmed ROAS before committing larger budgets.
ROAS varies significantly by category, price point, and listing quality. High-volume consumables (supplements, FMCG) typically achieve 5–12× ROAS on Shopee. Electronics and high-ticket items often run at 3–6× but with higher absolute revenue per order. Atsell optimises towards your target ROAS, not just click volume.
Yes. TikTok Shop ads are creative-led — Video Shopping Ads require compelling short-form video content to convert. Shopee and Lazada ads are more search-intent and keyword-driven. Atsell runs both but recommends having strong product video creative before investing heavily in TikTok Shop ads.
Yes. Atsell manages concurrent campaigns across Shopee, Lazada, and TikTok Shop with platform-specific strategies for each. Budget allocation across platforms is reviewed monthly based on performance data.
Book a free ads audit. Atsell will review your current campaigns (or help you launch from scratch) and show you where the biggest opportunities are.
Get a Free Ads Audit