TikTok Shop · Shopee Live
End-to-end live selling on TikTok Shop and Shopee Live — from host recruitment and session strategy to flash deals, LIVE ads, and post-session analytics.
Book a Free Consultation8–20%
Live session conversion rate
3–10×
vs static listing CVR
40%
GMV contribution at scale
100+
Brands on live commerce
Atsell provides trained live hosts matched to your category and brand tone. Hosts are briefed on your products, brand story, key claims, and flash deal mechanics before every session.
Every live session has a planned structure: product line-up, talk track per SKU, flash deal timing, CTA moments, and audience engagement prompts. No improvising.
Flash deals are the primary urgency lever in live selling. We design the timing, discount depth, and cap structure for each session to maximise sales velocity without sacrificing margin.
We run TikTok LIVE Shopping Ads and Shopee Live boost campaigns to drive cold audiences into your live sessions and amplify organic reach.
On TikTok Shop, we recruit creator affiliates who go live with your products and earn commission on sales. This scales live revenue without requiring your own host or session time.
After every session: viewers, peak concurrent, units sold per SKU, conversion rate, LIVE ad ROAS, and commentary on what to improve next session.
Want to learn more first? Read: TikTok Shop Live Selling Tips for Brands →
Atsell manages ecommerce operations across Southeast Asia and beyond.
Live commerce (also called live selling or live shopping) is real-time video broadcast on platforms like TikTok Shop and Shopee Live where a host presents and sells products directly to a live audience. Viewers can purchase without leaving the stream. Live commerce consistently delivers conversion rates 3–10× higher than standard product listings, driven by product demonstration, real-time Q&A, and time-limited flash deals.
No. TikTok Shop LIVE discovery is driven by the platform algorithm and LIVE Shopping Ads — not your follower count. Atsell runs targeted LIVE ads to bring cold audiences into your live sessions from day one, regardless of how many followers your account currently has.
Results vary by category, product price, and host quality. In our experience across 100+ brands, well-run live sessions on TikTok Shop and Shopee Live achieve conversion rates of 8–20% — significantly above the 1–3% typical of static listings. Brands that run consistent weekly sessions see cumulative revenue contributions of 20–40% of their total marketplace GMV within 3–6 months.
Health & beauty, skincare, supplements, fashion & accessories, home & living, and food & beverages are consistently the strongest live commerce categories. Products that benefit from demonstration (how-to-use, before/after, texture/size reference) outperform products that do not. Electronics accessories and small appliances also perform well when the host can show the product in use.
Yes. Atsell has a team of trained live selling hosts experienced in product presentation, flash deal urgency creation, and audience engagement across TikTok Shop and Shopee Live. We match hosts to your category and brand tone, and brief them on your products before each session.
Book a free consultation. Atsell will map out a live selling plan for your brand — platforms, cadence, host approach, and expected revenue contribution.
Book a Free Consultation