AI automation / Marketplace operations
Atsell builds AI agents for marketplace operations on Shopee, Lazada and TikTok Shop. The six below are examples of jobs we've automated for brands we manage.
THE OPERATIONS DESKEXAMPLESettlement reconciliation
| Order | Statement | Invoice | Check |
|---|---|---|---|
| #1041 | 128.00 | 128.00 | Matched |
| #1042 | 64.00 | 64.00 | Matched |
| #1043 | 96.00 | 99.00 | Review −3.00 |
The difference is flagged before anything is sent.
01 / Why we built this
We run marketplace operations every week for the stores we manage on Shopee, Lazada and TikTok Shop. Reconciling settlements and rewriting listings were eating hours our own team needed elsewhere, so we started building agents for the recurring parts.
Shopee changes a voucher cap without much notice. A required field gets added on Lazada. Commission tiers shift on TikTok Shop, and a fixed script breaks on the first change. An agent reads your current data and the current rules each time it runs, so a changed cap or a new field just becomes part of that run.
02 / The workflows
Six jobs we've already built. Bring us whatever recurring job is eating your team's time and we'll scope that instead.
The work today
Match statement lines to invoices, one order at a time.
With an agent
Matches every order against the statement, not a sample, and writes up every difference in a report ready to send.
A person signs the variance sheet.
The work today
Calculate stock needs before each campaign.
With an agent
Reads sales, stock and campaign dates together and tells you what to reorder, and when, before the campaign starts.
A person approves the reorder.
The work today
Rewrite product specs for each marketplace.
With an agent
Turns one spec sheet into listings for Shopee, Lazada and TikTok Shop at the same time.
A person checks before upload.
The work today
Recalculate vouchers whenever campaign mechanics change.
With an agent
Recalculates every voucher by SKU the moment campaign mechanics change, and checks every price against your floor.
A person verifies the pricing.
The work today
Answer the same questions across three platforms.
With an agent
Drafts a reply for every question from your answer bank and order history, across all three platforms.
A person reviews and sends.
The work today
Explain your SOPs, specs and campaign history to every new hire, agency or tool.
With an agent
Builds a knowledge base from your SOPs, specs and campaign history, the same context every other agent reads before it runs.
A person approves what goes in.
Inside our operations
Built for a battery brand selling dozens of SKUs on Shopee and Lazada Singapore.
Settlement mismatches flagged for review.
Reorder quantities prepared before campaigns.
03 / Questions
Usually a few weeks after your process is documented. More data sources can take longer.
The agent runs in accounts you own. We agree data permissions in writing before building; sensitive files need your approval.
The agent stops and flags the issue to your team, with the context attached.
Your team keeps strategy, relationships and final approval. The agent handles the recurring tasks.
We also build for independent brands and other enablers. For stores we manage, agents run within the existing retainer.
We quote a build fee per agent, plus an optional monthly run fee if you want us to keep it running. Before we quote, we time your current process, so the build fee sits well under what a year of those hours costs you.
Bring one recurring job
Bring one recurring job. We will send a written scope and price.
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