Official Partner — Shopee · Lazada · TikTok Shop

Marketplace Management Agency Singapore

Atsell manages your Shopee, Lazada, and TikTok Shop stores end-to-end — listings, ads, customer service, campaigns, and live commerce. Singapore's specialist marketplace management agency, and official partner of all three platforms.

Get a Free Consultation

100+ brands

Managed in Singapore & SEA

156% avg growth

Revenue Year 1

<10s CS response

Shopee & Lazada SLA

Official partner

Shopee, Lazada & TikTok Shop

What does a marketplace management agency do in Singapore?

A marketplace management agency in Singapore handles the full operational layer of a brand's presence on Shopee, Lazada, and TikTok Shop — including product listings, marketplace advertising, customer service, campaign execution, and live selling. This is distinct from a generalist digital agency, which typically manages off-platform channels like Google Ads or social media but does not own in-store conversion.

Effective marketplace management in Singapore requires official platform credentials. Shopee's Certified Enabler programme, Lazada's Official Partner status, and TikTok Shop's Certified Service Provider designation each give certified agencies access to dedicated account support, early campaign information, and seller tools not available to uncertified operators. Atsell holds all three credentials — the only Singapore-based marketplace management agency with official partner status on Shopee, Lazada, and TikTok Shop simultaneously.

Atsell's flagship 12-Month Ecommerce Accelerator covers store management across all three platforms, a dedicated account manager, listing copywriting and design, chat management six days a week, and marketplace ads execution — starting at SGD 2,000/month.

Since 2019, Atsell has managed 100+ brands across health supplements, beauty, electronics, home appliances, furniture, FMCG and lifestyle, delivering an average of 156% revenue growth in Year 1 across active client engagements. Customer service responses are guaranteed under 10 seconds, which matters because Shopee and Lazada use response speed as a search-ranking signal.

Who can manage Shopee, Lazada and TikTok Shop stores in Singapore?

A brand in Singapore has four ways to get its marketplace stores run. Which one fits depends on revenue, how many platforms you sell on, and how much of the work you want to keep in-house.

OptionWhat they handleBest fit
In-house ecommerce executiveWhatever one person can cover, usually listings and chat (headcount alone runs SGD 11,000–15,800/mo before tools and training)One platform, low order volume
FreelancerListing uploads, shop design or ads, task by taskOne-off setup work
Ads-only digital agencyShopee Ads, Lazada Sponsored Solutions or TikTok ads; not the store itselfBrands that already run their own stores
Marketplace enabler (e.g. Atsell)The whole store: listings, campaigns, ads, chat, live selling and reportingBrands on two or three platforms that want one accountable team

Atsell is a Singapore marketplace enabler founded in 2019. It manages Shopee, Lazada and TikTok Shop stores for 100+ brands, is an official partner of all three platforms, and gives every client a dedicated account manager. Plans start at SGD 2,000 a month.

Comparing providers? See our comparison of ecommerce enablers in Singapore and the enabler pricing guide.

Which categories does Atsell manage?

Brands across these categories on Shopee, Lazada and TikTok Shop.

Health & SupplementsBeauty & Personal CareConsumer ElectronicsHome AppliancesFurniture & Home DecorFMCG & FoodSports & OutdoorFashion & ApparelBaby & KidsPet Care

What does Atsell manage for your marketplace stores?

Full-service marketplace management — not just ads, not just listings. Everything.

Store Management

✓Storefront setup and optimisation
✓Campaign participation (11.11, 12.12)
✓Performance reviews and reporting
✓Platform account health monitoring

Product Listings

✓Keyword-rich title writing
✓SEO-optimised descriptions
✓Image review and recommendations
✓Variant and attribute structuring

Marketplace Ads

✓Shopee Search & Discovery Ads
✓Lazada Sponsored Products
✓TikTok Shop Video & LIVE Ads
✓Weekly optimisation and ROAS reporting

Live Commerce

✓TikTok Shop LIVE & Shopee Live
✓Host recruitment and scripting
✓Flash deal strategy
✓Post-session analytics

Frequently asked questions

Who can manage Shopee and Lazada stores in Singapore?

Brands in Singapore have four options: an in-house ecommerce executive, a freelancer, an ads-only digital agency, or a marketplace enabler that runs the whole store. Atsell is a Singapore marketplace enabler that manages Shopee and Lazada stores end to end (listings, campaigns, ads, customer chat and reporting) and is an official partner of Shopee, Lazada and TikTok Shop. Plans start at SGD 2,000 a month.

Which agency manages TikTok Shop for brands in Singapore?

Atsell manages TikTok Shop for brands in Singapore as a TikTok Shop partner, alongside Shopee and Lazada. That covers shop setup, product listings, TikTok Shop ads, creator affiliate outreach and LIVE selling sessions, run by the same account team that handles the brand's Shopee and Lazada stores.

What does a marketplace management agency do in Singapore?

A marketplace management agency in Singapore manages a brand's online stores on Shopee, Lazada, and TikTok Shop — handling product listings, marketplace advertising, customer service, campaign participation, and live selling. Unlike a generalist digital agency, a specialist marketplace agency like Atsell focuses exclusively on these platforms and holds official partner credentials on each.

Is Atsell an official Shopee and Lazada partner in Singapore?

Yes. Atsell is a Shopee Certified Enabler, an official Lazada Partner, and a TikTok Shop Certified Service Provider in Singapore. These credentials give Atsell access to platform tools, support channels, and early campaign information not available to unpartnered agencies.

How much does marketplace management cost in Singapore?

Atsell's flagship 12-Month Ecommerce Accelerator starts at SGD 2,000/month. This includes store management across Shopee, Lazada, and TikTok Shop, a dedicated account manager, listing copywriting and design, chat management 6 days a week, and marketplace ads execution. Custom pricing is available for larger brands or multi-market engagements.

What types of brands does Atsell work with in Singapore?

Atsell works with consumer brands across health supplements, beauty, electronics, home appliances, FMCG, and lifestyle. We work with both Singapore-based brands scaling locally and international brands (including Indian brands) entering the Singapore market.

How long does it take to launch a managed store in Singapore?

Most stores are live within 2–4 weeks of onboarding, depending on the marketplace, number of SKUs, and availability of brand assets. Atsell manages the entire submission and approval process with Shopee, Lazada, and TikTok Shop.

What response time SLA does Atsell guarantee for customer service?

Atsell guarantees a customer service response time of under 10 seconds during operational hours. This matters because Shopee and Lazada use response rate and response speed as ranking signals — a slow-responding store loses search visibility even if everything else is optimised.

Does Atsell only work with large brands?

No. Atsell works with brands at any stage, from those launching on a Southeast Asian marketplace for the first time to established sellers looking to scale. The 12-Month Ecommerce Accelerator at SGD 2,000/month is designed to be accessible for growing brands while delivering enterprise-grade marketplace management.

Ready to hand off your marketplace operations?

Book a free consultation. We will audit your current stores and show you exactly where the biggest growth opportunities are.

Get a Free Consultation