Official TikTok Shop Partner
Atsell is an official TikTok Shop partner managing storefronts on TikTok Shop by Tokopedia, advertising, customer service, and live selling for brands in Indonesia.
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Avg revenue growth Year 1
100+
Brands managed across SEA
Official
TikTok Shop partner status
6 markets
Official partner across SEA
Account registration and catalogue setup within the merged TikTok Shop by Tokopedia platform — the integrated structure required since Indonesia’s 2023 social-commerce regulation. We handle the setup so your team does not have to navigate the merger structure alone.
Keyword-rich Bahasa Indonesia titles, descriptions, complete attributes, and image review — built to rank in TikTok Shop and Tokopedia search and convert browsers to buyers.
TikTok Shop Indonesia ad campaigns (Video Shopping Ads, LIVE Shopping Ads) managed by certified specialists. ROAS-tracked and reviewed weekly with platform-specific bidding strategies.
All buyer enquiries, dispute resolution, and returns coordination in Bahasa Indonesia. Guaranteed response time under 10 seconds — protecting your shop rating and search ranking.
Recruiting and managing Indonesian creator affiliates who promote your products in videos and live sessions on commission — a major driver of discovery on the platform.
Live session management including Bahasa Indonesia host recruitment, session scripting, flash deal strategy, LIVE ads, and post-session analytics on TikTok Shop by Tokopedia.
Following Indonesia's 2023 ban on direct social-commerce checkout, TikTok Shop now operates merged with Tokopedia as TikTok Shop by Tokopedia — a structure unique to this market. The combined platform holds roughly 38% of Indonesia's ecommerce GMV, second only to Shopee. Discovery-led buying via in-feed video and live sessions remains the core mechanic.
In September 2023, Indonesia banned social media platforms from running direct in-app checkouts. TikTok responded by taking a controlling stake in Tokopedia, and since January 2024 all TikTok Shop transactions in Indonesia route through the merged entity, branded TikTok Shop by Tokopedia. In practice this means your storefront lives inside the Tokopedia-integrated platform rather than a standalone TikTok Shop app, unlike in Singapore, Malaysia, Thailand, Vietnam or the Philippines.
Your product catalogue, checkout and fulfilment run through the combined TikTok Shop by Tokopedia platform, so the setup is a single integrated storefront rather than two separate stores to maintain. Atsell handles this setup end to end, including the Tokopedia-side listing and fulfilment configuration.
The combined TikTok Shop and Tokopedia platform held roughly 38% of Indonesia's ecommerce GMV in 2025 — the second-largest position in the country after Shopee's 54%. It is the fastest-growing of the major platforms.
Yes. Live selling remains the primary high-conversion format on TikTok Shop by Tokopedia in Indonesia, and Indonesian audiences are among the most active live-shopping viewers in SEA. Atsell provides trained Bahasa Indonesia live hosts, session scripting, and flash deal strategy for every session.
Other platforms Atsell manages in Indonesia
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